HOWTO: 75 Tips to Manage Your Social Media Efforts

•December 17, 2012 • Leave a Comment

From the blog:

75 Tips to Manage Your Social Media Efforts in 2012

With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.

However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!

HOWTO: Engage Your Blog Readers by Following the “5:3:2 Rule”

•December 17, 2012 • Leave a Comment

From the blog:

Engage Your Readers by Following the “5:3:2 Rule” | Gist

Business blogging and social media publishing can be a great way to engage your readers and share insight into both your personality and business. However, they are – by no means – straightforward processes.

Chances are if you’ve been online for any amount of time, you’ve read both good web content and bad content. Good content can be extremely useful in generating customer leads and forming positive brand associations amongst future prospects. Bad content, on the other hand, can be very, very bad!

So what makes bad web content, bad? In fact, there are a number of cardinal sins that can sink a well-intentioned business blog or social networking profile. Posting too much promotional content is one, as nobody wants to read sales message after sales message! At the same time, posting too much dry, technical content will turn off readers who come to this interactive space looking to get a feel for you and your brand.

To prevent these unintentional missteps from occurring, I’ve developed the “5:3:2 Rule,” which I’ve found to represent an optimal balance of different content types on any web property. Here’s how to use this strategy to increase responsiveness to your digital content:

HOWTO: How to Use Newly Released Pinterest Business Pages

•December 14, 2012 • Leave a Comment

From the blog:

How to Use Newly Released Pinterest Business Pages « HECKENKEMPER

Pinterest hit the social networking scene this past year and has quickly become a platform that is showing great promise and meteoric rise in both number of users and time spent on site. It’s ease of use, powerful visual imagery and seamless tie ins to Facebook and Twitter have shown it’s one that should not be ignored. Pinterest started off with a very high percentage of female users in the 20-30′s demographic, the last 6 months have shown an equalizing trend with more and more male users and now the fastest growing segment of users are in fact corporate/business pages. We saw pages going up dedicated specifically for brands and many small business owners created boards for their business within their personal accounts. November 2012 Pinterest released their Business Pages that offer enhanced options including a verification badge similar to what you have seen on Facebook or Twitter, giving an authenticity to accounts. Business pages also offer buttons and widgets to be used on your company website. Let’s take a closer look on how to set up your business page or how to convert your existing account to a business page.

Themes and topics – another article about Information Architecture

•December 5, 2012 • Leave a Comment

From the blog:

Tags, taxonomies, polyhierarchy and all that jazz. Crafting good categories for news content ain’t easy. | Themes and topics

Wednesday I suggested that we could solve a lot of problems with tagging if we start thinking in terms of relationships to real things instead of seeing tags als mere labels. With tags as true entities it’s easy to figure out what to tag (you tag persons, organizations, locations, events) and how to tag it. Relationships can be a part of the foundation for the kind of contextualized journalism that we hope to see more of in the future.

However, while talking about the future of metadata, I carefully sidestepped a thorny issue. Tags aren’t always used to refer to persons or locations. Even more often, tags are used to categorize content by a broader theme or by subject. Themes or topics aren’t real things, they’re bundles of things. Bundles of things upset the carefully crafted scheme I set out earlier. Today I’ll talk about polyhierarchy as a way of getting topics and themes into the fold.

Tags don’t cut it – an awesome article on Information Architecture

•December 5, 2012 • Leave a Comment

From the blog:

If we re-imagine tags as rich connections that relate content to the
persons, organizations, locations, events and themes they talk about,
hopefully magic will happen. | Tags don’t cut it

Tagging is a success story. Ten years ago, who would’ve thought that any regular Joe could and would be associating metadata with content. Out of their own free will, at that! Collections that would’ve just stayed a random pile of content in the past, like the bookmarks on Delicious or the photos on Flickr, are now being organized by the magic of folksonomies — a showcase for the sheer power of the many.

Tags dovetail nicely with our almost random way of browsing the internet, for instance by being the engine behind great topical pages for blogs that provide a gateway to any and all similar content written in the past. It’s metadata for the masses.

And so the human species does what we’ve always done when we see something that we like and that seems to work: we copy it. We’ve now got labels in GMail and in our customer relationship management software, tags in iPhoto, hashtags in twitter and there is tagging going on just about anywhere else where we want some order in what would otherwise be a big blob of undifferentiated content. And the world is better for it.

But because we’ve copied, thinking that if it’s good enough for Flickr, it ought to work for us too, we’ve forgotten what makes tags great, how they can add value and why they work when they work. We’ve forgotten that tags are just one way of bringing order to chaos.

HOWTO: CSS Architecture

•November 29, 2012 • Leave a Comment

From the blog:

CSS Architecture | Appfolio Engineering

To many Web developers, being good at CSS means you can take a visual mock-up and replicate it perfectly in code. You don’t use tables, and you pride yourself on using as few images as possible. If you’re really good, you use the latest and greatest techniques like media queries, transitions and transforms. While all this is certainly true of good CSS developers, there’s an entirely separate side to CSS that rarely gets mentioned when assessing one’s skill.

Interestingly, we don’t usually make this oversight with other languages. A Rails developer isn’t considered good just because his code works to spec. This is considered baseline. Of course it must work to spec; its merit is based on other things: Is the code readable? Is it easy to change or extend? Is it decoupled from other parts of the application? Will it scale?

These questions are natural when assessing other parts of the code base, and CSS shouldn’t be any different. Today’s web applications are larger than ever, and a poorly thought-out CSS architecture can cripple development. It’s time to evaluate CSS the same way we evaluate every other part of the application. It cannot be an afterthought or written off as merely the “designer’s” problem.

TOOLBOX: DiffMerge for Mac – Visually compare and merge files – FREE

•October 30, 2012 • Leave a Comment

From the website:

Download DiffMerge for Mac – Visually compare and merge files.

DiffMerge is an application to visually compare and merge files.

Product Features

  • Diff. Graphically shows the changes between two files. Includes intra-line highlighting and full support for editing. Merge. Graphically shows the changes between 3 files. Allows automatic merging (when safe to do so) and full control over editing the resulting file.
  • Folder Diff. Performs a side-by-side comparison of 2 folders, showing which files are only present in one file or the other, as well as file pairs which are identical or different.
  • Configurable. Rulesets and options provide for customized appearance and behavior.
  • International. Compatible with 42 different character encodings.