•December 17, 2012 • Leave a Comment
From the blog:
Engage Your Readers by Following the “5:3:2 Rule” | Gist
Business blogging and social media publishing can be a great way to engage your readers and share insight into both your personality and business. However, they are – by no means – straightforward processes.
Chances are if you’ve been online for any amount of time, you’ve read both good web content and bad content. Good content can be extremely useful in generating customer leads and forming positive brand associations amongst future prospects. Bad content, on the other hand, can be very, very bad!
So what makes bad web content, bad? In fact, there are a number of cardinal sins that can sink a well-intentioned business blog or social networking profile. Posting too much promotional content is one, as nobody wants to read sales message after sales message! At the same time, posting too much dry, technical content will turn off readers who come to this interactive space looking to get a feel for you and your brand.
To prevent these unintentional missteps from occurring, I’ve developed the “5:3:2 Rule,” which I’ve found to represent an optimal balance of different content types on any web property. Here’s how to use this strategy to increase responsiveness to your digital content:
•November 29, 2012 • Leave a Comment
From the blog:
CSS Architecture | Appfolio Engineering
To many Web developers, being good at CSS means you can take a visual mock-up and replicate it perfectly in code. You don’t use tables, and you pride yourself on using as few images as possible. If you’re really good, you use the latest and greatest techniques like media queries, transitions and transforms. While all this is certainly true of good CSS developers, there’s an entirely separate side to CSS that rarely gets mentioned when assessing one’s skill.
Interestingly, we don’t usually make this oversight with other languages. A Rails developer isn’t considered good just because his code works to spec. This is considered baseline. Of course it must work to spec; its merit is based on other things: Is the code readable? Is it easy to change or extend? Is it decoupled from other parts of the application? Will it scale?
These questions are natural when assessing other parts of the code base, and CSS shouldn’t be any different. Today’s web applications are larger than ever, and a poorly thought-out CSS architecture can cripple development. It’s time to evaluate CSS the same way we evaluate every other part of the application. It cannot be an afterthought or written off as merely the “designer’s” problem.
•October 30, 2012 • Leave a Comment
From the website:
Download DiffMerge for Mac – Visually compare and merge files. MacUpdate.com
DiffMerge is an application to visually compare and merge files.
- Diff. Graphically shows the changes between two files. Includes intra-line highlighting and full support for editing. Merge. Graphically shows the changes between 3 files. Allows automatic merging (when safe to do so) and full control over editing the resulting file.
- Folder Diff. Performs a side-by-side comparison of 2 folders, showing which files are only present in one file or the other, as well as file pairs which are identical or different.
- Configurable. Rulesets and options provide for customized appearance and behavior.
- International. Compatible with 42 different character encodings.