Facebook Timeline: 9 Best Practices for Brands

From the blog:

Facebook Timeline: 9 Best Practices for Brands

Facebook Timeline officially rolled out to Brand Pages on March 30, but we’re guessing that many marketers still don’t know how to milk the new design for all that it’s worth. A recent study found that fan growth after Timeline has “slowed slightly”– is your company experiencing a bit of a slowdown? If so, we have some tips for you.

Some best practices apply to all social media platforms — be human, be genuine, reply to fans, foster conversation, don’t be gimmicky, and don’t syndicate the same content to every social channel, etc. But the tips below apply specifically to Facebook Timeline Brand Pages and are geared to take your company’s fan base — and revenues — to the next level.

If yours is a small business with little budget for social media or marketing, you need not worry — you can get a lot out of Facebook for free merely by doing it well. The more compelling and engaging your content is, the more it will be “liked” and commented on, thus catapulting your content — and brand — into organic buzz through more and more news feeds.

~ by WPA Staff on May 17, 2012.

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