Case Study: 6 Successful Twitter Hashtag Campaigns
From the blog:
Chances are if you’ve heard of a Twitter hashtag campaign, it’s because it failed. The marketing world, in fact, is littered with the recent detritus of woebegone hashtag campaigns. Think back to McDonald’s doomed #McDStories campaign or RIM’s #BeBold effort, and it seems that trying to create a stir on Twitter is a fool’s errand.
Focusing on such misfires, however, conceals the fact that some — or even most — hashtag campaigns are actually successful. Below are six campaigns that effectively harnessed Twitter in a way that provoked positive discussion and action.
~ by WPA Staff on March 23, 2012.