HOWTO Run a Twitter Campaign the Right Way (#JayZSyncShow)
From the blog:
You’ve probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z’s South by Southwest Amex Sync Show? It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube, on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.
The event was free to attend in Austin for American Express cardholders, and fans who couldn’t attend in person and wanted to interact were invited to tweet song requests to Jay-Z using the hashtag #JayZSyncShow.
So what was all this hoopla for? And who cares?
~ by WPA Staff on March 15, 2012.