What Marketers Should (And Shouldn’t) Tweet [Research]

From the blog:

What Marketers Should (And Shouldn’t) Tweet [Research]

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all.

These results are extreme and beg the question, why don’t people find value in tweets? Luckily, the study broke down some of the reasons tweets just aren’t striking peoples’ fancies. Let’s dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter.

The Tweets People Hate, and Why

Before we get into some of the most offensive types of tweets, let’s take a look at how survey respondents rated all the tweet types they were asked about.

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~ by WPA Staff on March 14, 2012.

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