Social Media ROI: It’s Gray Matter

From the blog:

Social Media ROI: It’s Gray Matter | Social Media Today

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?”

Let’s start with a big disclaimer. Social media is not magic. It’s not a silver bullet, a cure for the broken business, another advertising channel, a membership to an exclusive club and it’s certainly not a one-way ticket to immediate profits. Social media is a form of communication; a platform for building relationships. And, like most relationships, it takes time, effort, and energy.

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~ by WPA Staff on March 12, 2012.

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