Social Media ROI: It’s Gray Matter
From the blog:
When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?”
Let’s start with a big disclaimer. Social media is not magic. It’s not a silver bullet, a cure for the broken business, another advertising channel, a membership to an exclusive club and it’s certainly not a one-way ticket to immediate profits. Social media is a form of communication; a platform for building relationships. And, like most relationships, it takes time, effort, and energy.
~ by WPA Staff on March 12, 2012.