HOWTO: Steps to Achieving Social Media ROI
From the blog:
Last week, we explained why social media Return on Investment (ROI) is a gray area.
Again, social media is not a magic bullet. It takes time, energy, and creativity. Key ingredients to success include building new relationships and effectively integrating social media into your current marketing efforts.
Other ways to achieve ROI include having audience/content balance, establishing clear goals, listening, finding a unique voice, producing compelling content, and evaluating performance regularly.
~ by WPA Staff on March 12, 2012.