HOWTO: 10 Ways to Optimize Your Ecommerce Site for Google Search
From the blog:
Ecommerce websites have several inherent qualities — shallow copy, duplicate content and a large product catalog — that make it challenging to achieve a high Google ranking. But there are some best practices you can employ, in addition to traditional SEO techniques, to help your ecommerce site gain traction on Google.
It’s relatively simple: The more that you pay attention to the pitfalls of search, the more you can benefit from search. While there’s no “magic cure” for poor search results — the true science behind Google algorithms is a mystery — paying attention to the little things can ensure that you’re safeguarding against ecommerce search issues.
Here are 10 ways that you can shape up your site for optimum search attention.