The Pros and Cons of Cross-Platform App Design
From the blog:
In 2011, having a mobile strategy shifted from “nice to have” to “must have” for businesses of all sizes. In 2012, that same shift is taking place when it comes to supporting multiple mobile platforms. Sure, some companies can focus on just one operating system and exclude all others, but most businesses and brands need to target myriad device types. It’s no longer enough to just have an iPhone app — even small and medium sized businesses need to have a plan to support iPad, Android phones, the Amazon Kindle, larger Android tablets, Windows Phone and BlackBerry.
Developing for all of these platforms is a challenge, especially for the developer or business with limited resources. Fortunately, an entire sub-industry of development tools and languages exist to help solve this problem. Enter the cross-platform mobile framework.
Cross-platform frameworks — which include Appcelerator’s Titanium, Rhodes and PhoneGap — are designed to limit the work that a developer or development team has to put in to creating apps for iOS, Android, BlackBerry, Windows Phone and beyond.
As with any development strategy, there are pros and cons to taking a cross-platform approach to mobile application design and development.