HOWTO: Improve Engagement on Your Brand’s Facebook Page
From the blog:
If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content.
“While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers’ schedules in order to optimize their engagement.
Here are the findings, along with tips about when and how to make the most of a Facebook post.
~ by WPA Staff on February 23, 2012.