12 Ways to Become a Recognized Expert
From the article:
As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.
The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.
You want to be recognized as an expert in your field, a specialist with trustworthy credentials that establishes your credibility. How does one become an expert? The traditional path is to spend a lifetime in the industry and earn relevant educational certifications and degrees. But the traditional method takes a long time and is impractical for the new entrepreneur who wants to enter the business arena as a player.
There are alternative paths to reach the goal of being recognized as an expert. Here are 12 ideas…