6 Ways to Become Likeable With Social Media

6 Ways to Become Likeable With Social Media | Social Media Examiner

In his book Likeable Social Media—How to Delight Your Customers and Create an Irresistible Brand, Dave Kerpen suggests that, “Just as we fall in love with people who can listen to us and whom we can trust, we can fall in love with brands that do the same.”

Perhaps you’re NOT even thinking about creating a likeable brand. In this tough economy, you’re struggling just to get the word out about your product, drive sales and accomplish all of your other business goals.

What if I told you that this book could teach you how to do both?

Here’s what you need to know about Likeable Social Media by Dave Kerpen.

Author’s Purpose

Dave Kerpen wrote this book to teach brands how to use social media to achieve likeability, transparency and responsiveness in a digital marketplace.

Consumers like to share with—and feel connected to—brands, organizations and even governments that they like and trust.

In the book, the author reveals 18 key principles that will get people raving about you and your products, while helping you achieve all of your other marketing objectives.

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~ by WPA Staff on September 28, 2011.

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