Blogger Outreach: 5 Tips For Connecting With Top Influencers

From the blog:

Blogger Outreach: 5 Tips For Connecting With Top Influencers : Marketing :: American Express OPEN Forum

Some of the most respected influencers on the Internet today were viewed as illegitimate sources just a few years ago. You know them as “bloggers.” In a recent Technorati poll, more than 40 percent of those surveyed stated that their views closely align with those of bloggers, while their trust in mainstream media continues to wane.

For those who seek to market a product or service online, this is the perfect moment—many of the top industry influencers are also the most accessible. A single relationship with the right blogger could lead to thousands of instant relationships with targeted readers who fully trust that particular source; not to mention the back links. Unfortunately, the hunt for the right blogger can be a taxing job. Here are five tips to help make the hunt for the perfect blogger a bit easier.

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~ by WPA Staff on September 27, 2011.

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