Passive Voice Is Redeemed For Web Headings

From the blog:

Passive Voice Is Redeemed For Web Headings (Jakob Nielsen’s Alertbox)

Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.

Read the whole article…

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~ by WPA Staff on September 12, 2011.

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