Facebook Commerce: The Beginner’s Guide

From the blog:

Facebook Commerce: The Beginner’s Guide

Facebook’s gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles.

First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month. Facebook users spend 700 billion minutes per month in an active, relaxed environment where word-of-mouth is built into every turn. The traffic, of course, also matters. Compete found that large brands like Coca-Cola are getting about 11% of their unique visits through Facebook Pages.

Selling on or through Facebook now has a name: F-commerce. As with most aspects of social media, it does not yet live up to the potential that many foresee and it has no problem finding both strong advocates and cynical detractors. In this post, we’ll break down the ins and outs of this digital buzzword. Let us know what questions you have about F-commerce in the comments below.

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~ by WPA Staff on July 14, 2011.

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