4 Rules of Engagement for Mobile Marketing

From the blog:

4 Rules of Engagement for Mobile Marketing

Brands have to motivate people to act by designing campaigns as dynamic and flexible as the mobile market, which now includes search, social, video, music, gaming, payments, retail transactions, location-based services and augmented reality.

Brands need a deep understanding of how mobile apps can drive views, downloads and checkins, and how to schedule specific calls-to-action around release dates, product trials and related campaigns, both on and offline.

Brands need real-time information monitoring from mobile apps and social media to get a broad perspective. They also need to zoom down to ground level, tailoring the user experience on an individual level.

Further, brands must build these new mobile capabilities atop a solid strategic foundation. Rather than developing a series of one-offs, brands should consider how their mobile applications integrate with the mobile web.

With all this in mind, here are four cardinal rules to consider.

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~ by WPA Staff on June 17, 2011.

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