Creating A Coherent Social Media Strategy

From the blog:

Creating A Coherent Social Media Strategy > Smart Insights Digital Marketing

Where do you start with such a big area? “It’s about relationships”, says Charlene Li, founder of Altimeter Group. There are some great slides in her presentation and the overall message I hear is: are you, your business or your organisation ready for the necessary change required in a truly ‘open’ social media strategy? A strategy that goes beyond marketing. Our summary of the slides are below – the full presentation is inserted right at the end. There are some big themes to take on here – what’s your take? Let us know.


~ by WPA Staff on June 14, 2011.

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