5 Content Marketing Strategies for Small Business
From the blog:
One of the most effective, lowest-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience. Content marketing can run the gamut from publishing status updates and photos on Facebook Pages and Twitter, to writing compelling blog posts and posting videos on YouTube. Popular types of content you can start with include how-to articles and videos, Q&As, behind-the-scenes looks at your business, photos and videos showcasing your work and first-hand accounts of your staff participating in local or industry events.
While many businesses have already tried a hand at content marketing, not all have been successful at getting their content found, consumed and shared. Those who have are applying a few key strategies that can dramatically improve the effectiveness of any content marketing program.
Here are five key content marketing strategies to boost your program success.