7 Ways Ad Agency Pros Stay on Top of Social Media Trends

From the blog:

7 Ways Ad Agency Pros Stay on Top of Social Media Trends

Keeping track of those incremental changes is challenging. Since social media is still relatively new, there are few industry-standard ways to monitor or measure any of it. None of the people contacted for this article keep track of social media developments the same way. “I don’t think anyone has time to sit down and say ‘this is my social media following strategy,’” says James Cooper, chief creative innovation officer at JWT. “You just go on and start looking at stuff.”

In other words, there are a lot of ways to skin a social media cat. Nevertheless, here are seven tried-and-true methods to stay on top of the trends.

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~ by WPA Staff on May 26, 2011.

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