4 Creative Ways To Reward Your Facebook Fans

4 Creative Ways To Reward Your Facebook Fans : Marketing :: American Express OPEN Forum

A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base—and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans.

“Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans,” says Blake Cahill, principal and president of social media agency Banyan Branch. “Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information. In many cases, success is a mix of all of these.”

Here are four great ways to reward your Facebook fans for their continued engagement and support.

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~ by WPA Staff on May 26, 2011.

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