Native App vs. Web App: Which Is Better for Mobile Commerce?
From the blog:
One of the resounding themes for mobile software developers in 2011 is the debate between building a native app or building a mobile web app. While some developers are looking at ways to build hybrid solutions, this is a topic that continues to become more complex.
This is especially true for mobile commerce sites, where the conversion rates between browsers and purchasers can vary dramatically based on the platform and the method of presentation.
David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support.
Eads makes the argument that it is “critical” for brands to seek to support as many mobile devices as possible. That said, deciding how to allocate resources can be difficult.