HOW TO: Optimize Marketing Materials for Mobile Devices
From the blog:
It’s no secret that mobile is the future. While ownership of TV sets in the U.S. fell for the first time ever, smartphone ownership continued to explode — it’s up 60% versus a year ago. Marketers who had traditionally focused on getting their message across through broadcasts on television and radio or in print magazines and newspapers are quickly working to adapt their messages for mobile.
Mobile is a new paradigm. It has its own rules, standards, technologies, and challenges. Here’s how marketers are working with designers and developers to optimize branded materials for these new platforms.