6 Common E-Mail Marketing Mistakes Small Businesses Make
From the website:
For small businesses, e-mail still represents a cheap, effective way to establish or maintain a relationship with clients. But there’s the rub. While the medium is fairly neutral to positive, the content has the power to either attract or repel. So before you hit “send” on your next batch of e-mail newsletters, take heed of these six common e-mail marketing mistakes.