Why Sales Is Still Missing From Social CRM

From the blog:

Why Sales Is Still Missing From Social CRM

In the past few years, while sales has mostly ignored the social media revolution, the marketing and customer service functions have led the way in adopting and demonstrating the power of social media in engaging customers, especially as part of the social CRM movement.

What has taken sales so long to catch up, and what now needs to be done?

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~ by WPA Staff on March 21, 2011.

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