Top 5 Mistakes to Avoid on Your Company Blog
From the blog:
Corporate websites are often little more than interactive brochures — they display basic information and describe what the business offers. If you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.
“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter, Facebook and LinkedIn back to the blog through calls-to-action and landing pages,” explains Douglas Karr, the author of Corporate Blogging for Dummies. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.”
Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently asked Karr, Internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.
~ by WPA Staff on March 16, 2011.