Why nonprofits should explore mobile marketing

From the website:

Why nonprofits should explore mobile marketing – Mobile Marketer – Columns

Slowly but surely, nonprofits are starting to get their feet wet in the world of mobile giving. Why?

Because mobile marketing today is where email marketing was back in the 1990s – when it was still new and much more effective than it is today.

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~ by WPA Staff on February 17, 2011.

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