HOW TO: Optimize Your Site for Search Engine Marketing
From the blog:
Because of the importance of search traffic to online business, there is an entire industry dedicated to improving websites’ visibility in search engine results: Search Engine Marketing (SEM).
SEM is a complex topic that focuses on search engine optimization (SEO), but also includes the use of paid advertising and contextual advertisements in order to bring a website’s articles or product pages to the top of search engine result pages (SERPs).
While I could write dozens of articles on the art of search engine marketing and SEO, I’m going to focus on some of the key issues and best practices for optimizing your site for search.