Futuristic Ways of Creating Automated Link Building Tools
SEOmoz | Futuristic Ways of Creating Automated Link Building Tools
…[i]n order to bring you something useful and actionable, I decided to pick something simple that my team wanted, something to help with linkbuilding, but also something I could put together relatively quickly. I chose to build a prototype tool for monitoring the web for mentions of a website that don’t link to that website. Hopefully it’s pretty clear how this could be helpful – but just to give one example – if you are running a PR campaign, you may well get coverage that doesn’t link to you, but if you just drop the journalist a line straight after publishing, they can often get a link included.