Sitewide, Reciprocal, and Directory Links – Are They Good or Bad for Your Site?
From the article:
SEOmoz | Whiteboard Friday – Sitewide, Reciprocal, and Directory Links
Sitewide, Reciprocal, and Directory links often have a bad rap because in the last several years they’ve largely become synonymous with cheap, spammy, dishonest, and largely useless scam SEO offers. But here’s the catch: if you’re careful, reasonable, and practical, these oft-maligned practices can still be effective. Don’t go screaming black hat on me, watch this week’s video to learn the how, when, and why of what can make these black sheep of the link building world viable tactics.