In Social Media, Consumers Offer Rewards to Deserving Brands

From the blog:

In Social Media, Consumers Offer Rewards to Deserving Brands

As brands vie for guidance and ultimately, credibility on social networks, they compete with the individuals who are also gaining prominence with every new connection they forge and reaction they cause. While social media is the great democratization of information, it is also the equalization of influence. As such, brands compete for attention and ultimately advocacy equally.

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~ by WPA Staff on May 20, 2010.

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