The Comms Corner: How to ‘manually’ measure, increase and maintain your Twitter engagement goals (Part one: Measurement)

Excerpt:

The Comms Corner: How to ‘manually’ measure, increase and maintain your Twitter engagement goals (Part one: Measurement)

Instead of taking the obvious route and directing you to the plethora of Twitter influence tools that include some engagement measurement metrics, I want to take you through a more ‘manual’ approach that blends both quantitative and qualitative data.

This will give you a better understanding of what engagement entails, from the bottom up, helping to shape the improvements you can make.

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~ by WPA Staff on May 10, 2010.

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