SEOmoz | The Science of Ranking Correlations: How Does PageRank Perform?

Excerpt:

SEOmoz | The Science of Ranking Correlations: How Does PageRank Perform?

I’ve been an SEO for a long while – nearly 8 years. In all that time, I still haven’t been able to wean myself off the intoxicating drug dealt out by the Google toolbar – that “little green fairy dust” called PageRank. Intellectually, I know it’s flawed in a multitude of ways, but so many people in our field (and in the broader webmaster/marketing community) still talk about “PR 4 websites” and how “I have a PR6 but he’s still outranking me.” I find myself thinking about it, using it in conversations and yes, even considering it as a metric for rankings.

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~ by WPA Staff on May 10, 2010.

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