7 Scientific Ways to Promote Sharing on Facebook


7 Scientific Ways to Promote Sharing on Facebook

For participants in the socialization of media, an ever-thinning attention span is forcing the rapid evolution of our ability to multitask – albeit at shallow depths. Cognition is thereby stimulated by relevance, simplicity, and in social networks, the objects and content screened and shared by peers.

In Twitter, we learned that there is indeed an art to ReTweets and to increase the likelihood for tweets to spread, the words and times we choose dictate their lifespan and ultimately, fate. To examine social objects and how they affect sharing in Facebook, I once again reached out to my friend and social scientist, Dan Zarrella.

Zarrella studied Facebook data for quite some time and observed that simplicity, among other interesting linguistic and timed attributes, is the key to triggering word of mouth.


~ by WPA Staff on May 10, 2010.

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