Read this article: Negotiating Partnerships For Scale-able Linkbuilding
SEOmoz | Negotiating Partnerships For Scale-able Linkbuilding
“What’s your USP? Tell me why you’re better than your competitors”.
Listening to clients tell you why they’re better than the competition is a little like getting a client to sell their product to you for CRO (as the Conversion Rate Experts talk about in their SEOmoz case study). The answer to this question will often surprise you and start you thinking of all kinds of juicy ways that you can go about gaining links.
So this is one way of getting link building techniques. But once you have this information about a businesses USP there are other ways to leverage it. And that’s what I want to talk about in this post.