Link Magnets: A New Paradigm in Link Acquisition
From the blog:
SEOmoz | Link Magnets: A New Paradigm in Link Acquisition
For a long time, SEOs have recommended the creation of “linkbait” content or “high quality content” in order to naturally attract links from the web’s link-able population (those who have places to publish on the web that could include a linking or sharing activity – Facebook, Twitter, blogs, media publications, hobby websites, etc.).
Magnetism is link acquisition is the idea that rather than simply producing and hoping people like it enough to link, you build a true incentive for them to do so.