Analysis: Why Brands are Becoming Media

From the article:

Why Brands are Becoming Media

One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.

But once we introduce a social object, we must be ready to back it up with additional relevant content, and create a publishing calendar programmed specifically for each network on which we maintain a presence.

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~ by WPA Staff on February 12, 2010.

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