Create better websites by understanding what your users are looking for

From the article:

Improve Conversions by Connecting with your Audience

Lots of people design sites based on what they would like to see. However, what makes sense to a designer may not make sense to their target audience. If designers seek to create a conversion-friendly web experience we’re going to have to learn about our audience and what makes them tick.

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~ by WPA Staff on February 8, 2010.

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