Read about 3 new ways to measure the social web

From the article:

3 New Ways to Measure the Social Web

Companies like Facebook, Zynga, Slide, and RockYou are spending tons of resources building their own internal analytics tools.

There’s a reason for this: Social media is highly competitive, and the biggest advantage you can have is data. To improve and grow, these companies need to gather as much information as they can, and they need more than simple pageview tracking.

In the following sections I will cover three of the most important things to measure for social applications.

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~ by WPA Staff on February 2, 2010.

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