Use Google Analytics to find ‘invisible’ pages

From the website:

SEOmoz | Find Invisible Pages Using Google Analytics

One often-ignored part of SEO is making invisible pages visible. When I say ‘invisible’, I mean pages that have received zero clicks from organic search results.

If you can find those pages, you can decide:

* To keep them, but work to raise their organic search profile;
* To keep them, but use more of their link juice to help other, higher-profile pages on your site;
* Get rid of them, and 301 redirect them to higher-profile, higher-value pages on your site.

Soooooo, how do you find ’em?


~ by WPA Staff on January 21, 2010.

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