How to Use Social Media in Your Email Marketing

From the website:

HOW TO: Take Advantage of Social Media in Your E-mail Marketing

You’ve most likely had an e-mail newsletter for your company for much longer than you’ve had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with e-mail creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more e-mail subscribers.

At the moment though, most marketers aren’t connecting the dots. According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks. Here’s a look at how to close the gap, and why it’s so important that you do.

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~ by WPA Staff on January 21, 2010.

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