The right research and the right location help in international search marketing

If you are marketing your products or services while thinking “international,” this short article is for you.

Top International Search Marketing Failures to Avoid in 2010 – Search Engine Watch (SEW)

As we begin a new decade, our best chance for success in 2010 is to look back over the failures of our past in order to succeed with our programs in the future. Samuel Smiles once wrote, “We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.”

Although it’s nearly impossible to list all the failures I’ve seen over the last 15 years since our beloved industry emerged, I’ve seen five big ones. We’ll look at two today, and three more in our next installment.

~ by WPA Staff on January 7, 2010.

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