A nice overview of Web Analytics, part 2

Continued from Part 1. Some principles for online marketing strategy.

Web Analytics 101, Part 2 – Search Engine Watch (SEW)

Before we look at specific tools, I want to cover a couple more principles I didn’t get to in “Web Analytics 101, Part 1.” When using Web analytics, it’s easy to get caught up in all the numbers and statistics and lose sight of the overall goal — getting the intelligence you need to make effective adjustments to your Web site and online marketing strategies to increase the ROI your site delivers. It doesn’t do any good to use Web analytics to produce cool charts and reports but then fail to make adjustments to improve your site’s performance!

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~ by WPA Staff on January 7, 2010.

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