A nice overview of Web Analytics, part 1

Introduction and explanation of the art and necessity of web analytics. A must-read.

Web Analytics 101, Part 1 – Search Engine Watch (SEW)

I’m still amazed when I run into prospective clients who are considering a Web site redesign, or some form of Internet marketing, without utilizing the essential power of Web analytics. These people are like doctors who assume they know what’s going on with a patient and start writing prescriptions before bothering to examine or diagnose. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you’re throwing away a huge opportunity.

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~ by WPA Staff on January 7, 2010.

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