Business use of Twitter is under scrutiny (also read the comments)

An article that turns into discussion (if you read the comments). A must-read to better understand what Twitter is or isn’t.

Do Brands Belong on Twitter?

Behind every Twitter (Twitter) account is a person. But some of these people ‘hide’ behind organizational brands, obscuring their persona and therefore reducing authenticity and transparency.

While some brands do a decent job of engaging people on Twitter, many don’t, and one could further argue that brand names and logos, as opposed to full names and user images, are not in the spirit of the Twitterverse.

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~ by WPA Staff on January 5, 2010.

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