Make Twitter part of your customer service solution

This 6-step guide will set you on the road to customer service success.

HOW TO: Use Twitter for Customer Service

Customer service can evoke some serious misgivings or negative emotions. Although customer support is designed to help the consumer, the pain of waiting for a phone representative and the impersonal emails can cause more damage than good for a brand. People are turned off by the term and companies have begun to use different terminology to describe their efforts.

This is not how customer service has to be. With the connectivity made possible by social media, companies have found a new way to engage their customers, solve their problems, and build goodwill for their brands: Twitter (Twitter). Understanding how Twitter can transform customer relations for the better can be substantial for reducing costs and improving brand image.

~ by WPA Staff on December 30, 2009.

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