Value of online branding

This article concentrates on branding websites and blogs.

Branding Websites And Blogs | Knowledge Reactor’s Blog – StumbleUpon

What is branding?

Branding is basically the process of assigning an identity to your product or a single individual and then later using that identity in various marketing campaigns and promotions to build up credibility.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

– Seth Godin’s definition of a brand

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~ by WPA Staff on December 29, 2009.

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