FTC tightens social media – businesses best be aware!

Not that this is a bad thing. It just means now the rules are clearer and punishments harsher. Carry on!

Social Media and the FTC: What Businesses Need to Know

The Federal Trade Commission (FTC) is finally catching up to the constantly evolving world of social media. For the better part of a decade, the agency lagged a full Internet generation behind advertisers who saw online communications evolving faster than laws governing their fair use. Today however, the FTC is codifying and enforcing what were once only unwritten rules. As a result, companies caught crossing the bounds of appropriate online behavior now face harsher penalties than ever before.

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~ by WPA Staff on December 16, 2009.

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