Online video must be smooth… or I’m leaving!

Just how fickle are the online video viewers? Read this short study.

When Videos Buffer, Viewers Leave … in Droves [STATS]

A new study shows online video viewers to be extremely fickle, with four out of five clicking away from a streaming clip if it pauses to buffer (even once), instead of waiting for the video to reload. The study, from Emeryville video analytics startup Tubemogul, crunched the numbers for 192 million online streams over the course of two weeks to identify how much rebuffering impacts the viewing experience.

The answer appears to be…

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~ by WPA Staff on December 14, 2009.

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